Good web design is not decoration. It’s structure, clarity, and restraint.
I design sites that are easy to understand, easy to maintain, and easy to grow. That usually means fewer features, fewer plugins, and fewer clever tricks that age badly.
The goal is durability: designs that still feel right in five or ten years, and systems that don’t need constant intervention to stay healthy.
This is not about doing less work. It’s about doing the right work once.